• Alyson's Vision

    Alyson's Vision

  • More Associates

    More Associates

  • Services


  • Our Team

    Our Team

  • "I strongly believe that counselling is not just problem based… but an opportunity for growth. I focus on continuous improvement and finding ways to make counselling a practical and effective experience for our clients."

    – Alyson Jones

  • Our Associates are leaders in the field of psychology, committed to providing our clients with MORE out of their experience of counselling. Each Associate has experienced MORE in their own life and brings that understanding to their unique practice.

  • We provide a wide range of services that can lead you towards improved relationships, growth, personal exploration, and increased balance in your life.

  • Our Team is committed to providing exceptional services to our clients in an encouraging and progressive environment.

More Living


In her book, MORE: A New Philosophy for Exceptional Living, author Alyson Jones lends her expertise to provide a common sense wakeup call that will help you find MORE in your life.

More Associates


As one of the largest private counselling centers in the province we have brought together an outstanding team of Associates who are leaders in their field.

More Services


Alyson Jones & Associates offers a complete range of services and therapies that will give you the tools to help you with your own personal growth and development and to achieve a sense of balance in your life.

Honest Conversations


We believe it is time to start having honest conversations again and do so through our BLOG. Although an honest conversation can be difficult at times, true human ingenuity and problem solving emerge when the truth is examined.

Alyson Jones MORE Philosophy

Alyson JonesWhat is the MORE philosophy?  The MORE philosophy was created by Alyson Jones and is the foundation of her success. MORE is an acronym for Movement, Opportunity, Reality and Exception. Alyson knows it is possible to get MORE out of life, and that counselling is a great path to MORE.  Life has many challenges and brings many gifts, but in the end it is what we make of it that matters most.

People often look for MORE in the wrong direction.  If we try to fill our lives with more stuff and more distractions we are left feeling unfulfilled and disconnected.  The MORE philosophy is not about living life in pursuit of some elusive object of desire to fill up your life.  Quite the opposite!  The MORE philosophy is about getting a substantial experience out of life.  Getting MORE out of your unique and exceptional life is the core of the MORE philosophy.

Life has a flow to it and we learn to work with that flow through paying attention to the honest reality checks, through taking the opportunities that are presented and allowing movement to happen.  When we ignore these opportunities or deny the realities we become stuck, and we can waste a lot of time being stuck.  Life is an amazing gift, and this journey is filled with learning opportunities that can lead us towards a truly exceptional experience and an exceptional life.  When we are truly present in our lives we feel connected, attentive, responsive and excited at the possibilities.

Learn more

Latest Blog Posts

Your Children Should Not Be Your Life’s Purpose

As a Family therapist and Parent Educator I have always felt conflicted when people said their purpose in life was their children. I recall a night many years ago before I had children, when we were invited to dinner at…

Want To Raise A Critical Thinker? Step Aside And Let Them Thrive

It is natural for a parent to have hopes, dreams and aspirations for their children. We want so many things for them, and there isn't much we would not do in order to give them the best in life. We…

Overhauling The Helping Profession: A Guide To Good Counselling

We live in a busy world with a glut of information and "self-help" advice being thrown at us though social media. Along the way traditional therapy seems to be getting lost in the mix. As a professional therapist and professor…

What’s New

BC Almanac – Summer music festivals. Benefits of boredom.

Alyson Jones discusses the benefits of boredom on BC Almanac (Alyson's segment starts at 22:41). http://www.cbc.ca/news/canada/british-columbia/programs/bcalmanac/july-14-2016-summer-music-festivals-benefits-of-boredom-1.3679663>

NEWSTALK 1010 – The Night Side: Your Children Should Not Be Your Life’s Purpose

Alyson discusses why your children should not be your life's purpose on Newstalk 1010 - The Night Side. https://soundcloud.com/the-night-side-on-1010/july-5-2016#t=33:14

Huffington Post: Your Children Should Not Be Your Life’s Purpose

Alyson writes about why parents should balance security and passion when it comes to focusing with their children. http://www.huffingtonpost.ca/alyson-jones/children-purpose-in-life_b_10805988.html